Main Content

the minnow PROJECT

Recent Update

Nebraska Crimestoppers Selects Minnow Project

Nebraska Crimestoppers and Minnow Project are partnering together to bring the organization a fresh presence via their website. The organization plans to work closely its Minnow team to further establish their long, existing brand, while building a functional and fresh site.

"We're thrilled to take on a project with Nebraska Crimestoppers,” said Nicole Compton, senior account manager on the project. “Besides having the opportunity to work with a great client, we are excited to be a part of a cause that dutifully works to solve state crimes and educate those on the benefits of submitting an anonymous tip.”

Nebraska Crimestoppers started its program in 1989. It is comprised of a board consisting of citizens, law enforcement, and members of the media. The statewide program started with a dual purpose in mind. One was to establish a network for reporting crime tips in an anonymous way, along with being eligible for a cash reward. The second purpose for the Nebraska CrimeStoppers program was to assist in the establishment of local Crimestoppers programs across the state.

News & Press

Soles4Souls recognizes Minnow Project

Minnow Project was recently presented with an award from global non-profit organization, Soles4Souls, for their work on branding “The Greatest Shoe Drive on Earth”, the world’s first ever shoe drive to use a curbside recycling program to garner donations.

The opportunity presented itself this past spring, to assist in branding the campaign. Led by Mrs. Great Plains, Maggi Thorne, a representative for Soles4Souls, the campaign’s goal was to raise over 20,000 shoes for people in third world countries. With the assistance of Milo Mumgaard, Senior Policy Aide for Sustainability to the City of Lincoln and Mayor Chris Beutler, Minnow Project successfully branded what they called “The Greatest Shoe Drive on Earth.”

Minnow’s team drew inspiration for the campaign from old-fashioned carnivals and circuses. By proposing “The Greatest Shoe Drive on Earth”, the agency felt the event would have a light hearted and fun feel that would not only capture people’s attention, but also draw people in to the final event of the campaign, a carnival like event that took place in front of the Pinnacle Bank Arena on May 17, 2014.

“We wanted a design that spoke to the retro, ornamented feel of the big top in order to take advantage of the carnivalized pronunciation of The Greatest Show on Earth,” said Creative Director Randy Gibson. “The colors were primary and fun, but muted and textured to have a bit of the throwback feel.”

Ultimately, “The Greatest Shoe Drive on Earth” and the City of Lincoln were able to raise over 21, 610 pairs of shoes, breaking the previous world record of 16,000. For more information on Soles4Souls visit


See More


Savory Santa Fe Chicken

Once again, Spoonfish took us on a journey around the world with his Mexicana inspired Santa Fe crockpot cookin’s. With a medley of tender chicken, corn, beans and exotic spices all atop of bed of white rice garnished with chives, the Pond was temporarily transported to a distant land for a quick lunchcation.

See More

Recent Video

Located in Lincoln, Nebraska, the minnow project, is an independent, full-service agency with a curious name and a passion to exceed expectations.

We have been in and around the advertising business since 1985. If we’ve learned anything in all that time, it’s that success depends on embracing moving deadlines, providing addictive service and of course exceptional creativity.


Portfolio Work

Selected work

Here’s a selection of some of the projects we’ve lovingly crafted over the last few years. If you’d like to see more just shout.


Pure Fishing


JQH Properties


Smart Chicken


Nebraska Pork Producers Association


CBS Home


Nebraska Heart Institute


Southeast Nebraska Cancer Center


Kansas Pork Association










Case Study – Joyride Bicycles
12 Days of Christmas


Worldlawn Videos


Community Management