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Recent Update

Minnow Helps Launch a Revolutionary New Product

Kansas City based dermatologist, Dr. David Kaplan, has recently partnered with Minnow Project to give his ProCollagen-C stretch mark prevention serum a brand overhaul.

Minnow designed and developed a more polished look for his website, along with new business collateral and social media management.

“Working on this account is so interesting,” Account Manager Tracy Munoz said. “Dr. Kaplan has developed a revolutionary product that has gone through clinical trials with great results. Getting all the pieces put together, from the advertising perspective, has been really fun. I am anxious for ProCollagen-C to thrive in its marketplace."

Dr. David Kaplan is a board certified dermatologist who is responsible for developing ProCollagen-C and the science behind it. He is both a practicing physician and researcher, having been recognized nationally as well as internationally. For over 100 years, Vitamin C has been recognized as essential for healthy functioning and disease prevention. Among its benefits, Vitamin C is necessary for collagen production and integrity. Until now, ProCollagen-C is the first commercially-known, available treatment for the prevention of stretch marks during pregnancy that has been shown to be successful in clinical trial.

News & Press

Soles4Souls recognizes Minnow Project

Minnow Project was recently presented with an award from global non-profit organization, Soles4Souls, for their work on branding “The Greatest Shoe Drive on Earth”, the world’s first ever shoe drive to use a curbside recycling program to garner donations.

The opportunity presented itself this past spring, to assist in branding the campaign. Led by Mrs. Great Plains, Maggi Thorne, a representative for Soles4Souls, the campaign’s goal was to raise over 20,000 shoes for people in third world countries. With the assistance of Milo Mumgaard, Senior Policy Aide for Sustainability to the City of Lincoln and Mayor Chris Beutler, Minnow Project successfully branded what they called “The Greatest Shoe Drive on Earth.”

Minnow’s team drew inspiration for the campaign from old-fashioned carnivals and circuses. By proposing “The Greatest Shoe Drive on Earth”, the agency felt the event would have a light hearted and fun feel that would not only capture people’s attention, but also draw people in to the final event of the campaign, a carnival like event that took place in front of the Pinnacle Bank Arena on May 17, 2014.

“We wanted a design that spoke to the retro, ornamented feel of the big top in order to take advantage of the carnivalized pronunciation of The Greatest Show on Earth,” said Creative Director Randy Gibson. “The colors were primary and fun, but muted and textured to have a bit of the throwback feel.”

Ultimately, “The Greatest Shoe Drive on Earth” and the City of Lincoln were able to raise over 21, 610 pairs of shoes, breaking the previous world record of 16,000. For more information on Soles4Souls visit


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Barracuda’s Eternal Summer Picnic

Today’s Sump was based off an early date that Barracuda and his now wife, Tammy, had back in the day.

As Barracuda said, “Yup. One of our early dates to the park got rained out, so I did some running around and bought all the stuff to have a picnic on her living room floor. Even found some plastic ants.”

Though today was sunny, we still enjoyed the makings of a fantastic indoor picnic, with brats, kraut, and two kinds of salad, both the fruit and pasta variety. Barracuda even played us nature sounds off his phone. What a thoughtful guy.

Want to know where Barracuda got his pasta salad recipe? Drop him a line at

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Recent Video

Located in Lincoln, Nebraska, the minnow project, is an independent, full-service agency with a curious name and a passion to exceed expectations.

We have been in and around the advertising business since 1985. If we’ve learned anything in all that time, it’s that success depends on embracing moving deadlines, providing addictive service and of course exceptional creativity.


Portfolio Work

Selected work

Here’s a selection of some of the projects we’ve lovingly crafted over the last few years. If you’d like to see more just shout.


Pure Fishing


JQH Properties


Smart Chicken


Nebraska Pork Producers Association


CBS Home


Nebraska Heart Institute


Southeast Nebraska Cancer Center


Kansas Pork Association










Case Study – Joyride Bicycles
12 Days of Christmas


Worldlawn Videos


Community Management