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the minnow PROJECT

Recent Update

Hillaero Hires Minnow

Hillaero Modification Center has partnered with Minnow Project for an updated website and product animation video. They have plans to work closely with the agency to build a functional and fresh site with greater capabilities and easier user access.

"We are very excited to work with Hillaero Modification Center. Minnow is eager to develop a refreshed website that is responsive, has a great user experience and is easily viewable on phone and tablet for their target audience,” said Senior Account Manager Nicole Compton.

Hillaero Modification Center has been specializing in business aircraft painting and aircraft interior refurbishment for over 30 years. Their capabilities include custom aircraft cabinetry, floor plan modifications and aeromedical conversions. Their team of designers and craftsmen share with their clients many years of experience in all phases of corporate aircraft refurbishment. Among the aircraft they have completed work on are notable names such as Learjet, King Air, Citation, Pilatus, Hawker, Beechjet / Diamond, Falcon and more

News & Press

Soles4Souls recognizes Minnow Project

Minnow Project was recently presented with an award from global non-profit organization, Soles4Souls, for their work on branding “The Greatest Shoe Drive on Earth”, the world’s first ever shoe drive to use a curbside recycling program to garner donations.

The opportunity presented itself this past spring, to assist in branding the campaign. Led by Mrs. Great Plains, Maggi Thorne, a representative for Soles4Souls, the campaign’s goal was to raise over 20,000 shoes for people in third world countries. With the assistance of Milo Mumgaard, Senior Policy Aide for Sustainability to the City of Lincoln and Mayor Chris Beutler, Minnow Project successfully branded what they called “The Greatest Shoe Drive on Earth.”

Minnow’s team drew inspiration for the campaign from old-fashioned carnivals and circuses. By proposing “The Greatest Shoe Drive on Earth”, the agency felt the event would have a light hearted and fun feel that would not only capture people’s attention, but also draw people in to the final event of the campaign, a carnival like event that took place in front of the Pinnacle Bank Arena on May 17, 2014.

“We wanted a design that spoke to the retro, ornamented feel of the big top in order to take advantage of the carnivalized pronunciation of The Greatest Show on Earth,” said Creative Director Randy Gibson. “The colors were primary and fun, but muted and textured to have a bit of the throwback feel.”

Ultimately, “The Greatest Shoe Drive on Earth” and the City of Lincoln were able to raise over 21, 610 pairs of shoes, breaking the previous world record of 16,000. For more information on Soles4Souls visit


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Gourmet Sammies and Salad

Today’s sump featured a gourmet take on a lunch time staple: the sandwich. We love the simplicity of a good sandwich, especially when it’s paired with peppery turkey, roast beef, cheddar spread and the creamy goodness that is gouda cheese, all on French bread. More gourmet lunch items á la VBS: pasta salad with ripe cherry tomatoes, tangy broccoli raisin salad and fresh green grapes.

It was unanimously agreed upon that a nap was needed after lunch, though the only one of us who actually participated was Remmi.

Merci, Velvet Belly Shark!

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Recent Video

Located in Lincoln, Nebraska, the minnow project, is an independent, full-service agency with a curious name and a passion to exceed expectations.

We have been in and around the advertising business since 1985. If we’ve learned anything in all that time, it’s that success depends on embracing moving deadlines, providing addictive service and of course exceptional creativity.


Portfolio Work

Selected work

Here’s a selection of some of the projects we’ve lovingly crafted over the last few years. If you’d like to see more just shout.


Pure Fishing


JQH Properties


Smart Chicken


Nebraska Pork Producers Association


CBS Home


Nebraska Heart Institute


Southeast Nebraska Cancer Center


Kansas Pork Association










Case Study – Joyride Bicycles
12 Days of Christmas


Worldlawn Videos


Community Management